BBS Lunchtime Live: Social Media Courses with Minerva People

During Big Burns Supper Lunchtime Live, Lee and Andrea were joined by Tricia and Andrew Hunter from Minerva who were talking about the great range of courses avaliable to get your social media and marketing skills up to date.

We have listed them below and there truly is a course for everyone:

Marketing Essentials

Many roles include a marketing element. Over simple lessons, this course introduces you to the principles of marketing and all the major elements.

Marketing Mix

Central to effective marketing is the ‘marketing mix’ – how you determine a marketing communications plan based on evidence and knowledge, which will improve effectiveness and return on investment. This e-learning course will help you understand the different elements of the marketing mix as well as the key marketing principles of product, price, place and promotion.

Marketing Principles and Practices

This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.

SEO for Business

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage. The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they’re looking for.

Social Media Strategy for Business

Social media is no longer just for us to keep in touch with people on the other side of the world – it’s now very much recognised as a crucial business tool, and powerful method of communication, no matter what sector you work in. However, using it for business brings new challenges and there are many do’s and don’ts to be aware of.

Twitter for Business

This is a short online course that takes you through the basics of how to get started on the online micro-blogging platform. It starts at the very beginning showing you how to set up your profile and takes you through posting your first tweet. You’ll then move on to looking at how you can organise your twitter account, and you’ll see how you can use it most effectively for a number of different purposes.  Taking you through the technical aspects, as well as helping you see what kind of things to post, and who to interact with, this short online course is a great first step into the world of Twitter.

Video for Business

Video for Business has been created to show you that professional videos for your business are within reach.  You no longer need thousands of pounds and a full team of experts, to be able to create corporate videos or videos for marketing your company.  This short online course walks you through the technical aspects you need to know but it also goes much further than that. It shows you how you can use video in business, and helps you understand how this fits into the wider marketing mix.

Blogging for Business

This course takes students from the initial stages of exploring and using other people’s blogs to gain exposure, to creating and managing their own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Facebook for Business

This is a whistlestop tour of how to use Facebook to promote your company. Looking at how individuals use it and how businesses can capitalise on this, this short online course covers all bases. From setting up your timeline, to attracting fans to your page, to sponsoring stories, to measuring engagement, we look at the whole spectrum of opportunities that this social media platform offers.

 

Google+ for Business

Google+ for Business is an online course that takes the mystery out of one of the newest and most under-utilised social media platforms. It delves into what the platform does for you personally, and as a business user, and unearths tricks of the trade that you’ll find really valuable.  From setting up your Google+ profile, to joining circles, sharing documents and publishing articles no stone is left unturned.

LinkedIn for Business

This is a short online course to bring you up to speed with using LinkedIn in a business environment, whether as an individual, or as a company. It takes you through setting up your LinkedIn profile and then guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

 

You can find out more about all these courses and so much more by calling Minerva People on 01387 248244 or by visiting www.minervapeople.co.uk