Coca-Cola comes to town
Written by author on November 21, 2011
One of the lorries from the Coke ad was in town today – or at least at the Cuckoo Bridge retail park. The tour manager explained to Alive Radio that they have a fleet of three trucks, which appeared on the ad and are touring the UK until 23rd December. One however spends most of its time outside the O2 Arena in London, but the others have a busy schedule around towns and cities. “Coca Cola has strong links with Christmas”, he said, explaining the reason for the profile raising tour.
Coca-Cola staff took photographs of people by the lorry and then issued pin codes so they could download the images from the website.
