Dumfries Desire by Debenhams store
Written by author on January 23, 2012
Work has now begun on the old TJ Hughes store in Dumfries High Street. An unofficial source told Alive it will be rolled out as a £2million refit Desire store. The opening date hasn’t been released, but it’s thought it could be around May, if the refit goes to plan. It’s not expected to have a restaurant, but will feature a number of concessions, as well as Debenhams own brands.
Debenhams explain the Desire concept; “Desire stores were introduced into the Debenhams portfolio in 2005. They are smaller in size than department stores, typically trading from around 15,000 square feet. Desire stores stock a range of own brands – including Designers at Debenhams – and international brands in womenswear, childrenswear, lingerie, accessories and health and beauty. Some Desire stores have high street positions, such as Walton-on-Thames, whilst others are located at out-of-town retail parks, such as Orpington. With their striking double height frontage and distinctive shop fit, Desire stores are proving extremely popular with customers”.
There are currently 13 Desire stores in the UK and Republic of Ireland. Over time, they plan to have up to 100 Desire by Debenhams stores in the UK.
